St Albans District Chamber of Commerce required a rebrand. They wanted a solution that was modern but played to heritage of the chamber and had a link to the City of St Albans. We created a graphic based on an iconic window to the front of the St Albans Cathedral. Looking through the window, being welcoming and transparent. Each ‘pane’ reflects a person. Six panes then come together to create a collective of people working and supporting each other.